In 2020, the Korean brand Samsung had its hair cut to the pole by Tecno, as the largest supplier of smartphones to the African continent. Indeed, according to a recent report by Asian research firm Counterpoint, Tecno, a brand owned by Shenzhen-based mobile phone maker Transsion, became the largest shipper of smartphones to Africa last year.
Several other "small" brands, such as Itel, Xiaomi and Oppo have also made notable strides.
Here is the list of the 10 most used phones in Africa:
TECNO is a high-end smartphone and AIOT device brand from TRANSSION Holdings. With "Stop At Nothing" as its brand essence, TECNO is committed to unlocking the best contemporary technologies for progressive individuals across global emerging markets, giving them smart, elegantly designed products that inspire consumers to discover a world of possibilities. . TECNO understands the needs of consumers in different markets and provides them with localized innovations and design breakthroughs, demonstrated by their proficiency in serving consumers who are "young at heart" and continually strive for excellence.
Samsung follows a simple business philosophy: to dedicate its talent and technology to creating superior products and services that contribute to a better global society. To achieve this, Samsung places great value on its people and technology.
With the success of its electronics business, Samsung has been recognized globally as a leader in the technology industry and now ranked among the top 10 global brands.
Established for over 10 years, itel is an entry-level mobile phone brand that is reliable for everyone. Adopting "Enjoy Better Life" as a brand philosophy, itel's mission is to provide affordable mobile communication technology to all. itel helps facilitate technology by enabling consumers to connect and benefit from their social connections. After more than 10 years of development, itel has expanded its presence in more than 50 emerging markets around the world.
Founded in 1987, Huawei is one of the world's leading providers of information and communication technology (ICT) infrastructure and smart devices.
Huawei's mission is to bring digital to every person, home and organization for a fully connected and intelligent world.
Infinix was founded in 2013 with a commitment to develop stylishly designed cutting-edge technology with a focus on smart devices designed to deliver fantastic smartphone experiences. Infinix products are made from the ground up with next-level technology and exceptional design at the heart of every creation.
The Infinix branding is all about empowering the lives of today's young people so that they can challenge the norm and stand out from the crowd all over the world.
Xiaomi Corporation was founded in 2010. It is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. Embracing its vision of "Making friends with users and being the coolest company in the hearts of users", Xiaomi continually pursues innovations, high quality user experience and operational efficiency.
The company relentlessly builds amazing products at fair prices to enable everyone to enjoy a better life through innovative technology.
Oppo strives to be a sustainable company that contributes to a better world. It exists to uplift life through technological art. In terms of values, Oppo strives for perfection and is goal oriented.
Apple conducts business ethically, honestly and in full compliance with the law. The company believes that how it conducts itself is as essential to Apple's success as it is to making the best products in the world. Apple's business conduct and compliance policies are fundamental to how we do business and live our values every day.
"We do the right thing, even when it's not easy." Says CEO Tim Cook
The reputation for design and reliability has made Nokia a household name. Today, HMD continues that legacy with Nokia branded mobile devices running Android operating systems, bringing together two of the world's most iconic names in mobile technology.
In keeping with its mission to make modern mobile technology accessible to everyone, HMD believes that every Nokia phone should be built on the principles of exquisite design and unwavering reliability, regardless of the segment for which it is designed.
Realme is a technology brand officially established on August 28, 2018 by Sky Li. Realme's aspiration is to provide products with comprehensive superior experience for young people, and realme is committed to being a forward-thinking technology brand.
Due to the capabilities in the cutting edge technologies of smartphones and AIoT, Realme brings to consumers products with cutting edge technologies and forward thinking designs which are first applied in the price segment.